7 Google Habits You Should Be Aware Of To Produce Profitable Results From Your Website Optimization

By Julia Gulevich, www.glocksoft.com
Well, you’ve got a great website with quality content and you think you’re doing everything right to please Google and climb at the top of search results.

However, you may notice that despite all your efforts your website or blog doesn’t rank as high as you would want it like in the Busby SEO Competition. The situation is most likely under your control. You just need to know what can go wrong to correct it.

So, here is a list of common Google glitches that may keep even best web sites from getting to the top positions in search results:

1. Bad “Neighborhood”
   Google doesn’t treat all the sites in the same way. It uses its own trust thresholds to classify the sites. It’s not a secret that trusty web sites can boast more indulgence from the search engine.To rank your website or blog , Google carefully analyzes your “neighborhood” – your incoming and outgoing links. You should watch over the sites you want to get links from (blogs, directories, etc.).

   And moreover you should be very careful when linking to someone else’s site. Google understands that you have a full control over your outgoing links and will penalize you or lower your website ranking for your “bad neighborhood”.

   You know not every link is good. The most obvious example of a bad link is a broken link. If your HTTP 404 error log file reveals that a link leads to a page on your web site that doesn’t exist anymore, you can drop a quick email to the site’s webmaster asking them to repair that broken link. If the webmaster didn’t correct the link, you can use a permanent 301 redirect method to redirect the link to the right page.

   Another example of a bad link is a link with inaccurate anchor text. A classic “Click here” or “Read more” is obviously not the right anchor text you would want to have for your links.

   There is nothing wrong with asking the linking site’s webmaster to change the anchor text in your link with the right anchor text containing your keywords.

   Bad links are also coming from link farms. If you came across your web site listed in a link farm, get it removed from there by contacting the link farm site webmaster. The majority of link farm webmasters will remove your site upon your request.

   With that said, you should be concerned both about the sites you obtain links from and the sites you link to and put your efforts to obtain as more quality links as possible.

2. Unnatural Looking Incoming Links
   It’s still about links because they seem to be the primary factor Google takes into consideration when ranking a web site. Despite the fact that Google does not favor the practice of buying links, many web site owners are engaged into such practice. If they are caught, they are typically penalized.
   However, there are two “secrets” here:

   1. Firstly, more natural incoming links a web site has, less likely the site will be penalized for buying links or getting links from low quality web sites.

   2. And secondly, one just should be careful enough in order not to be caught by Google. Many web sites manage to buy and sell links under the Google’s nose. They just do it carefully, deliberately, bypassing any link brokers and other known link selling resources.

3. Keywords Abuse
   Using excessive keywords on a web page is a practice that doesn’t work with Google anymore. At best, Google will ignore them. At worse, you will be penalized or your website ranking will be dropped in the search engine index. In either case it’s not worth your effort. The common places where your keywords must be located are your title and description tags and your headers. You can also naturally intersperse your page content with keywords where appropriate.

   And the best place to put the keywords in is the anchor text of your links. That’s where you will get the greatest return!

4. Duplicate Content, Titles and Descriptions
   Google tends to maintain unique content in its index. So, if your website has content identical to the content found somewhere else, your web pages may not be listed in search engine results. The same thing applies to meta Titles and Descriptions.
   If several pages of your website have the same title or description, Google will choose itself which pages are worth to be listed in the search results and which ones are not. This may be a problem if you want all of your pages to be displayed. Therefore, you should take time to make each page of your website look unique and valuable to Google.

   But there is a trick here. You have a great chance to be listed in search results and leave your competitor behind if:
   your web page obtains more incoming links than the competitor’s page with the similar content, or your web page has less links but those links are from the websites with a great weight and authority.